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| Five success factors to increasing lead conversions | |
| Leveraging your campaign inquiry list is an essential best practice to successfully converting leads into sales. Not only does it convey you are interested in quickly satisfying a target prospect's needs, it positions your team to close more sales-ready prospects who are further along in the decision-making process. Read More | |
| Scoring leads critical to sales and marketing success | |
| Lead scoring is the methodology of ranking an incoming consumer inquiry from a marketing event based on critical success factors to closing the sale. The rules of engagement may change from company to company based on the voice-of-the-customer. Read More | |
| Don’t make them wait | |
| You spend your precious marketing dollars on exhibition space, collateral, give-aways and travel to a large tradeshow. Your efforts produce record breaking lead numbers. Now what? Are the leads housed in a spreadsheet somewhere for follow-up sometime? Read More | |
| The Case for Investing in a Voice of Customer Program – Part 1 | |
| In B2B marketing, is your distribution channel "playing ball" with you? Reporting back the outcomes of leads they've received? Selling your products? Protecting your brand? Did I hear you say, "NO" or maybe that was a, "Gee, I have no idea!" Read More | |
