Lead Scoring based on metrics unique to your organization

The sales team only wants people who want to buy now, but marketers want to cast a wider net. So, what makes a lead hot, and what makes it a lead that must just be nurtured?

Lead temperature settings can be configured based on your organization’s unique criteria and forwarded to the sales team with the right level of urgency. Working within your business model, NitroMojo can automatically assess the business demographics and opportunity values associated with a lead, allowing the sales team to immediately focus on individuals whose traits correlate with the path to an actual buyer.

More sales time with these leads means more revenue.

Or…leads can stay in the marketing pipeline. Marketers can create unique campaigns for leads that meet specific criteria, hitting the cold leads with messages to “warm them up” and warm leads with information that makes them hot.