Lead Tracking Lead Management NitroMojo

Lead Tracking giving insight into consumer behavior

If given the chance, wouldn’t you want to say one thing to a lead you just met at a tradeshow and something entirely different to a lead who met you at a tradeshow, downloaded a whitepaper and requested a sample? With NitroMojo’s lead tracking technology, now you can.

Within the lead record, users can see what kind of interactions the lead has had with marketing activities and members of the sales team. Leads can be exported from the database based on certain criteria, providing the list for targeted demand creation activities.

Lead tracking gives marketers the intelligence they need to encourage the progression from lead to sale.

7 Best Practices in
Lead Management

Ten Things Your Customers Want
to Tell You
(if only you would ask)

Company sees 24%
Sales Increase


	Track leads by campaign, media and/or marketing event, then filter based on results When leads are captured, NitroMojo tracks the campaign, media and marketing events that brought them in. Marketers can use this information to track the success of their efforts, as well as provide future information that fits the leads’ business needs. Sales team members can use the information to tailor their outreach and response.