Marketing Performance Management/ROI Analysis,
down to the dollar spent

In today's business environment, proving the value of each marketing activity has become more important than ever. Marketers know how much they spent on a program, but it's not as easy to report how much revenue that program brought in.

NitroMojo's performance management functionality allows marketers to track all relevant information about a campaign - clicks, responses, sample requests and more. Most importantly, marketers can quickly measure return-on-investment by comparing budget to lead ratios and budget to sales ratios down to the dollar spent ... even the accountants will be impressed.

Armed with this information, marketers can:

• Quickly change messages based on response rates.
• Discontinue activities or do more of what is working.
• Justify additional marketing funds.
• Provide a basis for future strategic planning.