NitroMojo is a web-enabled & SaaS software program that contains the essential functionality that marketing and sales people need to do their jobs more effectively and efficiently. The NitroMojo team of technical experts and sales/marketing consultants will listen to how your processes work and customize the product to fit your needs. http://www.nitromojo.com/ Leveraging your campaign inquiry list is an essential best practice to successfully converting leads into sales. Not only does it convey you are interested in quickly satisfying a target prospect's needs, it positions your team to close more sales-ready prospects who are further along in the decision-making process. Measuring your progress over time can help you focus internal resources toward the core of your marketing efforts, but only if you truly understand what motivated a customer to inquire and how you can maximize the opportunity. http://www.nitromojo.com/blog/Five-success-factors-to-increasing-lead-conversions.html Lead scoring is the methodology of ranking an incoming consumer inquiry from a marketing event based on critical success factors to closing the sale. The rules of engagement may change from company to company based on the voice-of-the-customer but they have the same common goals: to best identify where a prospect is in the purchase cycle and create urgency for sales teams to contact prospects in order of those who have the most urgent decision making needs. http://www.nitromojo.com/blog/Scoring-leads-critical-to-sales-and-marketing-success.html You spend your precious marketing dollars on exhibition space, collateral, give-aways and travel to a large tradeshow. Your efforts produce record breaking lead numbers. Now what? Are the leads housed in a spreadsheet somewhere for follow-up sometime? If marketers, in conjunction with their sales teams, don't have a solid plan for tradeshow follow-up it's likely that a good portion of money spent on the tradeshow was for not. http://www.nitromojo.com/blog/dont-make-them-wait.html In B2B marketing, is your distribution channel "playing ball" with you? Reporting back the outcomes of leads they've received? Selling your products? Protecting your brand? Did I hear you say, "NO" or maybe that was a, "Gee, I have no idea!" You spend bucks in developing ads, placing them in vertical trade pubs, going to trade shows, executing direct mail campaigns, etc. Add to that the cost for the inside/outsourced talent to pull it off. When it's all said and done, the marketing folks have quite a chunk of change they've been entrusted to spend wisely (generate sales and reveal ROI metrics). http://www.nitromojo.com/blog/voice-of-the-customer-part-1.html Mojo it's what attracts customers to your brand. It's the swagger which runs through your marketing and sales strategies that makes the market stand up, take notice and choose you. But in today's competitive business environment, the intangible qualities of a brand and its people may not be enough to drive the revenue you want. What you need is a boost, an injection, to take your efforts to the next level. Welcome to NitroMojo. NitroMojo is a software program that contains the essential functionality that marketing and sales people need to do their jobs more effectively and efficiently. And, unlike CRM systems that require cumbersome implementation and management, as well as multi-department involvement, NitroMojo can be implemented for and by the people who need it. The NitroMojo team of technical experts and sales marketing consultants will listen to how your processes work and customize the product to fit your needs - all for a price that sales and marketing leaders can afford. http://www.nitromojo.com/product.html There's nothing better than having proof that your marketing strategies are working. But without a lead management system, how can you really know? NitroMojo gives marketers the tools to be confident in tactical choices, monitor the progress between marketing activities and closed sales and expand or change programs based on their success. http://www.nitromojo.com/lead-management-for-marketing.html Now more than ever, there is pressure to close the deal and close it fast. For sales managers, holding internal and distributor sales forces accountable is the key to generating revenue. NitroMojo gives sales teams and distributor reps tools to stay organized and focused, while giving sales managers the business intelligence they need to hit their targets. http://www.nitromojo.com/lead-management-for-sales.html While some lead management systems only capture data about the leads, NitroMojo automatically gets feedback from the leads with its patent-pending Voice of the Customer technology. This feedback from the market can dramatically improve the sales and marketing process, even helping to win back deals that may have been lost. http://www.nitromojo.com/voice-of-the-customer.html http://www.nitromojo.com/papers/va-sales-increase.html A global healthcare company with more than $1.6 billion in annual revenue had selected 20 distributor organizations to be designated as "Channel Partners". In addition to special sales volume requirements, extra discounts and rebates, the company was looking for additional ways to strengthen its relationships with these partners and solidify end buyer relationships. http://www.nitromojo.com/papers/wp-seven.html We spend 85% of our marketing budget trying to generate leads and sometimes don't even have an accurate count of how many leads were generated not to mention if any follow up was done. What a waste! U.S. companies spend over $8 Billion each year on product marketing. Yet only 10% of these companies invest in a process for efficiently capturing, responding to and managing the sales leads generated by marketing efforts. That disconnect manifests itself in numerous ways - poor relationships with customers or distribution partners, decreased ROI, and substantial losses in sales. In fact, it's estimated that companies could increase sales revenues by a conservative 13% simply by implementing good lead management practices. http://www.nitromojo.com/voc-routing.html It's not enough just to ask customers what they think. Businesses must be ready to act on the results, and for action to occur, it's vital the right people be involved. Based on routing rules unique to your organization, team members will be notified when survey results are received. For those organizations that have already embraced process improvement strategies, feedback from the VOC can drive positive changes in sales, marketing and product development. For those that have not yet defined a quality improvement process, the team of NitroMojo consultants, based on years of experience, can help your organization determine who needs to be involved and what can be done with the VOC feedback to create real business results - more response to marketing efforts and more revenue closed. http://www.nitromojo.com/automatic-send-receive.html Which leads should receive the VOC survey and when? You decide. Then NitroMojo does the work for you. During the customization process, NitroMojo technical experts will work with your business to decide what criteria should be present for the survey to be sent and also what is the most appropriate time for the survey to be received. Based on the rules, surveys are sent to leads through an e-mail with a link to the survey. Results are submitted online to the centralized NitroMojo database, tabulated and reported automatically. http://www.nitromojo.com/surveys.html With NitroMojo, organizations aren’t forced into a cookie cutter approach to surveying. Instead, surveys can include questions unique to you; questions that can make a real difference in the way you do business. Some organizations will know exactly what they want to ask and what they want to do with the results. Others, who are new to Voice of the Customer research, may need a little assistance. The NitroMojo team of market research consultants can help businesses across industries and sizes craft survey questions and response structures that can increase the impact of marketing, shorten the sales cycle, improve the product, close more revenue. Survey results are then automatically fed into the centralized database in NitroMojo and can be accessed in an easy-to-read format. Each individual lead’s responses can be viewed in the lead record. Customized dashboards and reports can also be created to get a quick snapshot of what customers are saying. http://www.nitromojo.com/channel-management.html NitroMojo offers unprecedented channel management functionality integrated in a lead management system. With all distributor information housed in NitroMojo, sales team members can forward a lead to one or multiple distributor reps. Throughout the sales cycle, these distributor reps are prompted to report on the status of the lead and the deal. Sales reps and managers can see progress in closing a deal and the effectiveness of any particular rep in bringing in revenue for the company. Sales team members can see who the most productive channel partners are and whose performance leaves something to be desired. Armed with this information, sales team members can make future distributor lead forwarding decisions that will lead to more revenue. http://www.nitromojo.com/lead-management.html When sales team members begin to log information about a lead, it is housed in one centralized location. In more complex sales structures, when leads are forwarded to numerous people, each sales representative can view the record which includes all people in the organization and distributor channel who have "touched" and interacted with the lead. At identified points in the sales cycle, sales team members and distributors are prompted to report on the status of the deal - lost or won and why, what revenue was garnered, etc. All of this information is then housed in the lead record. Recording lead information helps drive NitroMojo's comprehensive reporting functionality, including sales team performance, marketing performance and more. http://www.nitromojo.com/lead-filtering.html A laundry list of miscellaneous leads is often ineffective and intimidating - where does a sales rep begin the follow-up process? With NitroMojo's lead filtering functionality, sales and marketing team members can utilize filtering criteria to only view the leads they want to see at any given time. Filter leads by lead score, type of action required, role in the organization, marketing lead source and more. With the ability to see the leads that fit their criteria, sales reps can do customized, effective and efficient follow-up with the leads that are most likely to lead to a sale. http://www.nitromojo.com/lead-routing.html As prospects come in the door, your sales team can now immediately begin follow-up on the leads that are most relevant to them with NitroMojo's lead routing functionality. No matter how your sales territories are set up – by state, region, product-type, organizational role, a combination of these or other factors, NitroMojo’s team of technical experts will work with you to fully understand your business model so the right leads are received by the right people. Unlike other lead management systems that rely on CRM integration for lead routing, NitroMojo is a stand-alone product that does this all on its own. If your business has already invested in full a CRM program, however, NitroMojo can integrate with all the leading systems. When leads are received in the internal sales structure, sales reps are given options of what to do with those leads. Sales reps can forward the lead to distributors, request fulfillment from marketing, flag the lead for their own follow-up and more. Information about all actions taken with a lead is housed in the NitroMojo system. Sales managers can easily log-into NitroMojo to monitor sales and distributor activity. http://www.nitromojo.com/lead-tracking.html If given the chance, wouldn’t you want to say one thing to a lead who just met at a tradeshow and something entirely different to a lead who met you at a tradeshow, downloaded a whitepaper and requested a sample? With NitroMojo’s lead tracking technology, now you can. Within the lead record, users can see what kind of interactions the lead has had with marketing activities and members of the sales team. Leads can be exported from the database based on certain criteria, providing the list for targeted demand creation activities. Lead tracking gives marketers the intelligence they need to encourage the progression from lead to sale. http://www.nitromojo.com/lead-capture.html A creative, well-executed program that brings in hundreds of leads is a marketers dream. But after the website has been hit and the tradeshow cards turned in, what happens to those valuable contacts? Put in a spreadsheet? E-mailed to the sales team? Stuck in a lower desk drawer? With NitroMojo, gather all relevant information from your leads and house it in one centralized database that can be accessed by marketing and sales. Assign leads unique codes that relate to specific marketing activities to gauge the success of each activity in lead generation. http://www.nitromojo.com/lead-scoring.html The sales team only wants people who want to buy now, but marketers want to cast a wider net. So, what makes a lead hot, and what makes it a lead that must just be nurtured? Lead temperature settings can be configured based on your organization’s unique criteria and forwarded to the sales team with the right level of urgency. Working within your business model, NitroMojo can automatically assess the business demographics and opportunity values associated with a lead, allowing the sales team to immediately focus on individuals whose traits correlate with the path to an actual buyer. More sales time with these leads means more revenue. Or ... leads can stay in the marketing pipeline. Marketers can create unique campaigns for leads that meet specific criteria, hitting the cold leads with messages to “warm them up” and warm leads with information that makes them hot. http://www.nitromojo.com/roi-analysis.html In today's business environment, proving the value of each marketing activity has become more important than ever. Marketers know how much they spent on a program, but it's not as easy to report how much revenue that program brought in. NitroMojo's performance management functionality allows marketers to track all relevant information about a campaign - clicks, responses, sample requests and more. Most importantly, marketers can quickly measure return-on-investment by comparing budget to lead ratios and budget to sales ratios down to the dollar spent ... even the accountants will be impressed. http://www.nitromojo.com/lead-reporting-1.html It’s not enough to house relevant information within the lead record. Sales representatives and members of the marketing teams, as well as sales and marketing managers, need quick snapshots of performance across metrics. With NitroMojo’s fully customizable reporting functionality, easily run reports with the information that is important to your organization. Turn these reports into dashboards for even quicker access to the information in an easy-to-read format. Different information will be relevant for different roles in your organization. With permission-based viewing, individuals in your organization can see all reports or only reports that are relevant to their job functions.